We’ve got new VANS Sneakers! truth & Vans team up with Kevin Lyons for a one of a kind sneaker. Check this out, these are pretty sick. We’ve been waiting for a street artist styled shoe from Vans like this.
Last month, renowned graphic artist Kevin Lyons joined forces with longtime partners truth and Vans to paint a mural in Raleigh, NC, an area particularly afflicted by youth tobacco use. The mural shared uplifting words from teens across the country about what it means to live tobacco-free with the hopes of encouraging others to use their voices to join the creativity-fueled movement.
Because truth believes in the power of art—and fashion—to spark conversation and drive change, they replicated the mural onto a limited-edition Vans sneaker designed by acclaimed graphic artist Kevin Lyons in partnership with truth featuring the teens’ messages of empowerment encouraging others to join the fight to #FinishIt. The shoe will hit Vans and Journeys stores nationwide on January 20 retailing for $60.
This project is the just the latest example of how truth is encouraging teens to use their creativity to end smoking for good. It’s an extension of truth’s “Finish It” campaign, which was launched in August 2014 with the goal of empowering smokers and nonsmokers alike to make this the generation that ends tobacco use. While much progress has been made (teen cigarette smoking is down from 23% in 2000 to just 7% today), Big Tobacco isn’t backing down and truth won’t either – until we #FinishIt for good.
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