adidas Skateboarding enlists the talent of team rider and London-native, Blondey McCoy, to update a brand mainstay for Fall/Winter 2019. A young icon in the skateboarding, art and modeling realms, McCoy commemorates all four corners of Soho into the Superstar 80s design — the only silhouette he skates in. The radical style pays homage to the city of punkish provocation where individualism is celebrated, and where true DIY attitudes and diverse creative energies exist.
“Having your name on a shoe is the highest honor you can be awarded,” says Blondey on the collaborative design, “I wanted to do something that had never been done to it before.”
Retaining the Superstar’s distinguishable design DNA, Blondey updates the iconic sneaker with an unexpected yet fully skateable treatment. Influenced by knitted sock shoes and PVC trench coats seen in the high-end fashion realm, the Superstar sports a translucent upper, contrasted with the classic three stripe black overlay and white synthetic leather eyestays, tongue and heel tab.
The familiar and finishing touch includes a gold foil name stamp that reads “BLONDEY.”
Facebook
Twitter
RSS