slow watches present the slow Jo 02

Who are the guys behind slow and how did you develop the idea?
The slow core team consists of 4 friends. We live spread across the world and have worked our butts off in the watch and e-commerce industries for the last 10 to 20 years 😉 Ok, it has not been thaaat bad, but enough to make us feel like we’re running in a hamster wheel too much of the time and not really living our lives the way we once envisioned them….

What is the origin of slow?
There was a deep realization within each of us that it was time to recapture the mindset of slow… since this moment, we have tried to focus on what’s really important in life and enjoy everything we do. It’s fair to say that we developed slow for ourselves, but we soon realized that many had the same feelings. The overwhelming support for this concept strengthened our conviction that creating a brand which reflects these values is exactly the right thing at the right time.

When did the project start off?

The entire idea was developed over a long period of time. It was a process during which we became more and more conscious that even though there are millions of opportunities in modern society, somehow nobody has time to enjoy them. Paradoxically, the more we try to speed things up by using technology, the less time we seem to actually find – creating even more stress in our jobs and private life.
Ok, now you may think we suggest we should go back to the Stone Age and start hunting mammoths… So let’s be clear! slow is not about esotericism or real slowness. slow is a decision. A decision to live your life how you really want and to focus on what really counts for you. Of course that includes a good portion of fun! We truly believe that if you change your mindset and look at the bigger picture (and not just from one side of the hamster wheel to the other), you will not only be happier but more successful in your job as well.

Why watches?
Obviously there was the fact that we all worked in the watch industry for many years; where – to be honest – nothing really exciting happened for a long time and we began to feel uninspired – something that we aim to change by launching slow. More importantly even, what could illustrate the idea of evolving the way to think about time better than a watch that would allow a fundamentally different approach to reading time. A watch that would be slow.
We therefore created slow Jo which displays the entire day (that, according to latest scientific research, has 24 hours) and makes you visualize time in a more natural way. Live for the moment rather than chase every minute or second. slow focuses on what really counts and therefore only uses one hand – the hour hand. This allows you to read the time precisely enough, just not every second. But do you really need that?

We founded slow with the goal to provide you an inspiring brand experience through an amazing product. Hence it was clear to us that we would only use the best quality components and manufacture the watch in Switzerland. It was also clear to us that true quality doesn’t need to come at a massive price. Therefore we diverged from the industry by ensuring our product doesn’t go through any resellers or mark ups before it gets to you. This is why we only sell online and ship the products directly from our factory to you.

We aim to be much more than just providers of a great product. We first and foremost are looking for new friends who share our ideas and are not just faceless consumers. We want to rock that boat with you and slowify the world! Join us in doing so and share your ideas with us and others. Do this on all channels – facebook, Twitter, direct email to us, and most importantly in real life with your friends!