Volcom Announces Exclusive Collection With New Era And Tilly’s Benefitting TheSheckler Foundation
COSTA MESA, CA–August 25th, 2015–Volcom is proud to announce their collaboration with New Era and Tilly’s benefitting The Sheckler Foundation–a charity established by pro skater Ryan Sheckler supporting children and injured action sports athletes. Volcom’s partnership with New Era and Tilly’s was a natural fit for this philanthropic venture as all three companies share deep roots in the action sports industry and community. Together they have created the “Future Athletics” collection, to be sold exclusively at Tilly’s with a percentage of the proceeds going to The ShecklerFoundation.
“I’m hyped on the ‘Future Athletics’ collection,” states Ryan Sheckler. “It’s awesome to see what happens when brands work together to support such a great cause and I’m grateful to be a part of it.”
The “Future Athletics” capsule is a fun and casual interpretation of traditional sportswear designed in collaboration with Ryan Sheckler. The number 91 is imprinted throughout the collection signifying the year Volcom was founded alongside floral panels and bold graphic designs on athletically styled bodies. Rounding out the collection, Volcom has teamed up with New Era in producing the “Future Athletics” 9FIFTY Original Fit cap, which exudes the quality and design that New Era is known for. The full “Future Athletics” capsule includes one fleece, basic tee, pocket tee, raglan and one New Era cap along with a youth pocket and basic tee.
The “Future Athletics” collection is now available online at www.tillys.com and in Tilly’s retail stores on August 28th.
About Volcom
Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide. The company prides itself on making quality apparel, outerwear, footwear and accessories that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception a new future was forged and a generation of liberation was born. For over two decades Volcom has been TRUE TO THIS… the quest for Spiritual Intoxication. For more information, please visit http://www.volcom.com. Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. http://www.kering.com
About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most influential people around the globe. New Era encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.
About Tilly’s
Tilly’s is a leading specialty retailer in the action sports industry selling clothing, shoes, and accessories. We opened our first store in Southern California in 1982 and have grown to 215 stores in 33 states. Tilly’s offers one of the largest assortments of brands and merchandise from the top players in the surf, skate and lifestyle apparel industries available both in stores and online at tillys.com. Our knowledge of ever-evolving trends and our access to the most popular brands allows us to have an unparalleled assortment of merchandise. Our selection and the look and feel of our stores are distinct and create a shopping experience that is unique, creative and fun.
About The Sheckler Foundation
Founded in 2008, The Sheckler Foundation was created as an avenue for RyanSheckler, his family, friends and business associates to give back to the community and industry that they are so grateful for. Fueled by the desire to contribute to the many causes that directly benefit and enrich the lives of children and injured action sports athletes, The Sheckler Foundation will produce fundraising events, passion projects and web-based initiatives to raise capital and awareness. Our ultimate goal is to empower our community to “Be the Change!”
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